For Kush Queen, a CBD-oriented product line focused mostly on skin-care products, the brand’s Ignite CBD Lube, $49.99, was launched because founder Olivia Alexander felt existing products didn’t appeal to her. With Ignite, Alexander aimed for an ingredient-conscious product that contained CBD and was made specifically with women in mind.
The brand also makes a THC lubricant, not available broadly in the U.S., that Alexander says can increase blood flow to the areas it touches. “That’s a whole different area people don’t want to talk about,” she noted.
“There is a huge note of feminism through our brand,” Alexander said, noting that the company’s lube has even gone out in Amber Rose’s Slut Box. “People have just been making products to sell to women, they haven’t been looking at them saying, ‘why are we using this, is this good for our bodies, how could this affect future generations?'” she said. Kush Queen’s lubricants are paraben and petrochemical free and latex-compatible.